JOIN US JUNE 27 - JULY 1, 2022 IN ATLANTA, GA FOR OUR INAUGURAL summer camp for minority high school students

The Future of Retail Summer Camp

During this 5-day immersive summer camp, students will get a behind-the-scenes look at the retail industry and explore what the future of it may look like through creating their own store concept! If your child, or a child you love, has ever shown interest in fashion, making their own products, running their own brick and mortar or e-commerce store, or anything related to the retail industry, we would love to help them explore those interests during this summer camp!

the works atl

Our camp will take place inside the Workshop space at The Works.  The Works is the culmination of the energy, the flavors, the colors, and the cultures of the Upper Westside.  The Works is an 80-acre adaptive mixed-use development in the heart of Atlanta’s Upper Westside. The Works’ vision includes distinctive retail and dining, imaginative experiences and inspired gathering areas in an interconnected environment preserving the character of Atlanta’s historic industrial buildings.  We personally love the zillions of options in the food hall!

the camp location

The Works - Upper Westside Atlanta
1295 Chattahoochee Ave NW
Atlanta, GA 30318

Directions and drop off / parking instructions will be provided prior to camp.

the instructors

“Increasing diversity in the retail industry long-term begins with training the future of it - our youth.”

DeAnna McIntosh is a trend-setting, results-driven Retail Business Consultant with 16+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement (10 of those years being inside Fortune 500 Retailers) and brings that knowledge to the camp experience.

- deanna, executive director, Diversify Retail


“The solution to the "pipeline" problem so often addressed is to create one by training our young people.”

With 20+ years of experience in the industry, Jade Sykes brings her past experience as VP of Sales and Brand Development, Wholesale Operations Director, Private Label & Licensing Manager, Brand Development Manager, Executive Fashion Editor, Editorial Wardrobe Stylist and Business Consultant into the camp experience.

- jade, CEO, Diversify Retail


the camp agenda

Day 1: Retail 101

Students will explore the world of retail, the product lifecycle, and the various career options available to them


Day 2: Customers

Students will explore retail from both a store owner's perspective and a customer's perspective


Day 3: Products

Students will explore various ways to find or create products for their store, and will also learn about wholesale


Day 4: Selling

Students will explore the traditional retail model and emerging retail models to cast their vision for the future


Day 5: Presentations

Students will present their store concept the "Store of the Future", showing everything learned during camp


Interested in being a camp sponsor?

the perks

> Lunch and snacks will be provided each day

> A workbook, pen, and notebook will be provided for easy notetaking

> Students will receive access to our digital community after camp to keep in contact and will become eligible for mentorship opportunities in the future

this camp is a student's first step in exploring their future in retail, a $6.5 trillion dollar industry

All at zero charge to you thanks to our sponsors.

Registration is now closed for our summer 2022 camp.

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